Oriented on making people closer

SpaceX has made a breakthrough in customer service by replacing the standard button-based support menu in Starlink with a full-fledged voice AI assistant called Grok. Users can now discuss technical issues and place orders through a natural, real-time conversation.

The technology is based on developments by xAI. Unlike traditional bots that ask users to “press 1 or 2,” Grok understands natural speech and responds instantly.

What can the new AI assistant do?

The Grok Voice system is fully integrated into the Starlink ecosystem and can handle a wide range of tasks:

• Technical support: Helps resolve issues with satellite internet service.

• Sales and orders: The bot can use your personal data to create an account and process equipment purchases.

• Direct connection: No need to enter a subscriber phone number for authorization — the system starts the conversation immediately.

For users who prefer traditional communication, the option to contact a human operator remains available. If Grok cannot resolve the issue or if you request it, the AI will arrange a callback. The system will obtain your time zone and a convenient time. In practice, the waiting time after submitting a request through AI is about five minutes.

ORIENT

Photo: Grok